DeSo is a new type of social network that builds a custom blockchain from scratch that allows users to leverage its influence and content monetization mechanisms. Its architecture is similar to bitcoin, but with greater scale and throughput, it can better support the complex data of social media, such as posts, user profiles, followers, speculation and prediction functions. And like Bitcoin, DeSo is a completely open source project, with no company behind it, just tokens and code.

DeSo's vision is to expand decentralized social applications to 1 billion users, and the public chain is tailored for social applications, unlike those DeFi public chains. The core value of DeSo's public chain is that it can support countless decentralized social platforms. DeSo is basically doing two things: 1) a new kind of social network: If you've used DeSo, you'll know that, like Twitter, it allows users to post, but on top of that it introduces "creator tokens" to provide a new kind of monetization tool. With DeSo, each creator gets a token that anyone can buy and sell on the platform. This gives content creators an innovative way to monetize and build a deeper connection with their platform fans. But creator tokens are just the beginning of innovation. 2) A new type of blockchain: From the beginning of the project, DeSo decided to build an independent custom blockchain platform. Its architecture is similar to bitcoin, but redesigned to support social platforms. DeSo is not a company. It has no board of directors, no CEO and, like Bitcoin, runs on nodes by code. User profile, post, follow... All information is stored on a public blockchain that everyone can access. DeSo becomes a completely open platform to solve many of the problems of social media today.

There are complaints about social networks in the Web 2.0 era, and they focus on the imbalance caused by the dominance of these social networks. In the Internet era, the winner takes all, leading to the absolute dominance of the winning social network, resulting in a completely unbalanced relationship between social network platforms and third-party developers and users. Social media has a lot of problems these days: - It doesn't focus on any innovation in the way content creators are rewarded. The vast majority of content creators make far less money than they can create and earn on existing platforms. ○ Few companies effectively control public opinion today. They decide what we see based on their own advertising revenue, not the public interest. ○ Dominant companies block the possibility of third-party developers. The "incumbents" completely shut down access to their data, and quickly cloned innovative products emerging in the market to gain competitive advantage with their data barriers, stifling product innovation and fair competition. ○ When a social networking platform sees a third-party developer's project doing well, it tends to develop it itself, support the development of its own project, and in the most extreme cases, kick the third-party developer's project out. Due to this lopsided relationship, third-party developers or platform-based content creators receive disproportionate revenue relative to the platform. ○ Current social networks dominate their push algorithms, which control people's news flow and are optimized to maximize their advertising benefits, not necessarily in line with users' needs or interests. At the same time, the platform owns user-generated data, and users have no control over their own data. In a word, social networks in the Web 2.0 era are relatively closed and unbalanced, and people are pursuing open forms of social networks. This is what drives the next generation of social networks. With the advent of blockchain, from the exploration of BTC to the gradual development of DeFi and NFT, people see new possibilities based on blockchain. It brings some paradigm changes, and it can reshape some traditional industries. As for the reshaping of social networks, developers have been exploring the possibilities. Block.one(EOS) has previously launched the Voice project, which attempted to explore the path of blockchain-based social networks, but so far has not made significant progress. This is just one case, and there are many more to explore.

Developers are starting to wonder if the same model of decentralized finance can be applied to decentralized social media. Is there an opportunity to build an open social network ecosystem where the data itself is open and anyone can build applications based on their data to meet the needs of their users? Moreover, such development does not require permission or fear of being blocked. This is not just DeSo, but all social networks in the Web 3.0 era. DeSo's inspiration came from this: the right combination of financial speculation and social media could not only create a novel creator monetization product that is not based on advertising revenue, but also create a new business model that solves many of the problems of social media today. To achieve this, DeSo was inspired by Bitcoin and Ethereum. These platforms replace the closed traditional financial ecosystem and present innovative and open alternatives. Anyone can build and exploit on its ecology, greatly promoting competition and innovation. Bitcoin and Ethereum, they don't have a "data moat." In fact, the more open they are, the more developers they have on their ecosystem, the more value bitcoin and Ethereum holders will accumulate. These projects show for the first time that it is possible to build mainstream platforms based on open data communities; Avoid building a company to benefit shareholders at the expense of others. In order to build a social network with open data, DeSo started with the construction of blockchain. Of course, this is also because the current scalability of blockchain cannot support the high interaction demands of social networks. According to DeSo, its long-term goal is to build social networks with open data. It has a separate blockchain platform with architecture similar to bitcoin but with greater throughput, running code on nodes, and all data such as users' information (profile, posts, follow relationships, tips, NFT, etc.) stored on the public blockchain. Any user can publish content by running the node. For example, ESPN could run nodes on Deso to provide sports content to users. In addition to providing content to users, third-party developers can present content to users differently from current social networks based on custom user interfaces and push algorithms. There is no monopoly. Because data is open, other developers can build new social networks based on existing data at any time, which will activate social network competition and break the monopoly of data moat. For now, DeSo's social network, based on its own blockchain, can post, comment, like, follow others, and so on, just like traditional social networks. The main difference is that it runs on a blockchain and is permission-free and open. In addition, it introduced a token economy, the most important of which was the introduction of its default "creator token" in addition to its own native token, DESO.

BitClout helps "make money" with prominent bloggers on Twitter and allows users to speculate with tokens, effectively monetizing a blogger's reputation and influence. BitClout undeniably mimics Twitter in terms of social experience, with the platform also consisting of "short message" content that users can like, reply to, share or retweet. At the heart of the BitClout network is the BitClout token, or CLOUT, which users can purchase within the BitClout app using Bitcoin. CLOUT tokens double in price for every 1 million CLOUT tokens sold, creating a "natural" scarcity of tokens and limiting the total supply of tokens to between 10 and 19 million. In addition to CLOUT token, each user can also hold another unique token, the "Creator Coin." In essence, the token can be used to monetize personal influence on the social platform. Users can buy or sell any Creator Coin, and the price of the token will increase as the number of purchases increases, and decrease as the number of sales increases. When a user makes a purchase, the BitClout system mints a new Creator Coin, and when the user intends to sell it, the system uses lock-up value to buy it back from the user, destroying the token. Users can also set a "token creator's income" ratio, which allows users to earn a certain amount of money after the creator's token is sold, thus reconciling the interests of buyers and sellers. At present, Creator Coin provides a mechanism whereby users can speculate based on the influence/reputation of various Internet bloggers on social platforms. For example, if a user predicts that Elon Musk will send people to Mars, he can buy Elon Musk Creator Coin. Because he thinks Elon Musk's Creator Coin will have a huge buyer demand in the future. In addition, the BitClout platform has plans to add more features to Creator Coin, such as exclusive replies, personal interaction, paid content, sponsored posts, and discovery bidding. Since launching, BitClout has "targeted" 15,000 of the most influential "Big Vs" on Twitter and pre-loaded their messages onto the platform so users can buy and sell their Creator Coins, Even if the "Big V" doesn't join BitClout itself, users can still buy and sell Creator Coins associated with it. If those "Big Vs" want to join the BitClout platform, they can simply post the BitClout public key on Twitter to transfer their personal data to BitClout and earn "token founder income." To date, nearly $190 million worth of Creator Coins have been locked, with the top three being @ElonMusk ($66,964), @Naval ($46,067) and @Chamath ($3,040).

The DeSo platform integrates two cryptocurrencies: a convertible cryptocurrency -- DeSo token -- and a user-specific token -- called Creator Coin (creator Coin) to drive reputation-based market speculation. Once users join BitClout's platform, they can buy DESO tokens with Bitcoin, and for every million DESO tokens BitClout sells, the price is set to double, keeping the tokens scarce. Next, users can use DESO tokens to buy and sell creator tokens, which essentially represent someone's online presence. Under the DeSo default system, each user has his or her creator token, which is automatically generated when creating a profile, and the price goes up according to the user's purchase and down as the user sells. Creator tokens are purchased through DeSo's native token, DeSo, and the total supply of DeSo tokens is approximately 10.8 million. Buying creator tokens can drive up the price, and vice versa, which means users can use creator tokens as a financial investment tool and speculate based on the public's perception of the creator's personal image. In addition to running "pure" speculative trading, BitClout also plans to build more native features into creator tokens, such as support for paid content, tipping articles, bidding for retweets, and more, to further enhance the interaction between creators and fans. Fans can buy tokens if they like a creator. This is equivalent to tokenization of personal influence, and DeSo is equivalent to building a trading market for personal social tokens. This is bound to lead to speculation and bubbles. Before Musk officially entered DeSo, 3,154,339 of his personal tokens have been circulated (as of the time of blue Fox notes writing), with a total locked dollar value of 3,766,000 yuan (the money locked after users buy Musk's tokens), and his personal market value reaches 11,299,000 dollars. One of those users holds a Musk Creator token worth $6.3 million, but that's just the market cap. Musk's Creator token provides liquidity with a locked-in asset value of $3.766 million. According to the DESO Creator token formula, the more creator tokens are purchased, the higher their price, and the funds used to purchase the tokens are locked in the account. If the user wants to sell tokens, the account buys the user's creator tokens at a curvilinear price from the previously locked purchase funds. By selling the token itself, the user destroys the token and lowers the price of the token to release the locked funds. This amounts to an automated market-making protocol, similar to DEX's automated market-making model. Will the creators themselves benefit from this creator token market transaction? It's up to the creator himself to set up his token reward. In Deso's design, there is a creator reward setting feature. If set to 100%, all tokens purchased by the user are owned by the creator, but this discourages user purchases because the user doesn't get the benefit of increasing the value of the token. If set to 0%, the creator will not receive any reward when their fans purchase tokens. If set to 10%, the creator will be rewarded with 10% of the token each time a user buys that token. Musk's reward has been set at 0%, meaning users will no longer receive revenue from their purchases. However, musk's DeSo account has already been awarded 43.0145 creator tokens. What can creator tokens be used for? It's up to the creator to decide. For example, only users with a certain number of creator tokens can: view premium content (or pay for it); Comment on their posts; Direct communication within the sending station; Help fans forward posts (or pay to forward); Show comments first... However, it means more to celebrities or Big Vs than it does to the average user. Before launching, BitClout has pre-loaded the top 15,000 "Big Vs" on Twitter onto its platform, meaning that even if those "Big Vs" aren't included in BitClout, users can directly buy and sell creator tokens associated with them. To date, creator token purchases have locked in nearly $190 million, indicating strong demand from the public to invest in the token. While BitClout isn't focused on advertising, some critics argue that making money from one's online presence could end up compromising people's personality and honesty, as they may be more focused on "people" so they can leverage their interactions with fans to drive purchases and maximize revenue. On the other hand, some argue that the platform isn't properly licensed to pre-load 15,000 people's Twitter feeds, and there's no mechanism for converting CLOUT tokens back into BTC, both of which many are not happy with, even referring to the Ponzi scheme of the 2017 ICO bubble.

Becoming a regular BitClout user is as simple as a simple setup on the platform. Users can set up an anonymous account using a password and then connect to a Bitcoin wallet to buy CLOUT tokens from the platform, while Creator Coin can execute purchase and sale transactions directly from the Creator's profile. Each content Creator can create his or her own Creator Coin, which can be issued once a profile is created. After that, they can add a user name, avatar and profile, and set parameters such as the "token Creator income" ratio. Other users can buy and sell creator tokens directly from their profile, and BitClout sends founder rewards to users who create profiles.

1) Everyone has a token: Within each user profile on the platform there is a unique token that can be bought and sold by anyone, known as a "creator token", which is automatically generated when you create a user profile. The price of its tokens will rise as the number of purchases increases and fall as the number of sales increases. 2) You can buy tokens of people you like: You can get tokens of others by clicking "Buy" on other user profile pages. You can find additional user accounts either through the search function or on the Creator token "Leader List" (shown below). DeSo has pre-built data on the 15,000 most influential "V" users on Twitter, which means you can buy and sell creator tokens associated with them before they officially join the platform. These "reserved" user accounts have a "clock" icon next to them, indicating that the user has not yet joined the platform, or a blue tick icon appears if they have not. 3) Tweet to get user accounts: Owners of these reserved users can navigate to their home page on DeSo and click Tweet to confirm and disclose their DeSo public keys (as shown below). Upon completion of this step, they will gain full access to their account and all creator tokens associated with the account (see Creator's Reward). Only the owner associated with the Twitter account can authenticate the reserved account.

Creator tokens are a new type of asset linked to an individual's reputation rather than to a company or commodity, and are the first to trade social influence as an asset. In fact, someone's token should be tied to that person's social influence. For example, if Elon Musk succeeds in sending the first man to Mars, his token price should theoretically go up, whereas if he makes inappropriate remarks at a press conference, his token price should go down. In this way, people can invest by buying tokens based on their belief in someone's potential and be rewarded financially when they prove their potential and achieve success. Traders can also profit by buying and selling volatility. To sum up, there are many exciting directions and opportunities for creator tokens, and we hope to bring them together in the near future. For example, creators of equity Congresses can only allow holders of a certain amount of their tokens to rate their posts. This makes any user who wants to have a voice on the creator's content have to establish a connection by purchasing the user token. This connection has not only significantly reduced the amount of spam, but also created a significant demand for this user token. You can imagine, for example, Elon Musk or Chamath hosting an AMA with a minimum coin holding threshold or answering questions based on how many coins users hold. Priority Message Most creators receive a lot of spam in their social media inboxes. Through DeSo platform, only users with a certain number of tokens can be limited to send messages or directly prioritize and increase the information priority of multi-users with coins. Or, they can charge a certain amount of token to open the inbox. All of these can increase demand for tokens while filtering out spam. Sponsored post creators can have an inbox where anyone can "bid" them to repost content (also known as "retweets"). Imagine if you could get Kim Kardashian to repost your fashion line, you could send a request directly to her inbox and keep your money if she retweets. These bids can also be made with creator tokens, which significantly increases the demand for tokens. Premium content Users with a certain amount of creator tokens can access special content, or people can get premium content by paying a monthly subscription fee in creator tokens. Allocation and participation model creators can also use their tokens to allocate rare resources to the largest holder. Imagine, for example, that a celebrity could choose to have lunch with the largest token holder on a specific date. Alternatively, they can add 1,000 signed posters to the first 1,000 token holders. This is just the beginning of how creators can use tokens to interact with fans, and all of these ideas will greatly increase the demand for these tokens. Commercial likes likes can be thought of as a purchase of creator tokens. There is a cost to like, but you can also get tokens from the creator you like (effectively creating a shortcut to buying tokens directly linked to their content). Similar features can serve as a useful signal for better content. What happens when emerging phenomena give people the ability to speculate on a person's reputation? We don't know, but one feature that has emerged is something called "buy and forward." Usually, retweets don't do any good. Even if that person becomes a superstar because of you, they may be lucky enough to remember your name in a few years. On the other hand, at DeSo, if you hold someone's token and then retweet their content, you not only reap the financial benefits that follow when they explode later, but it's also better for showing off. Imagine the difference between you saying, "I retweeted her a long time ago," and "I bought her token for $0.50, now it's worth $500, and I've done it hundreds of times, all recorded on the blockchain." The latter, of course, is a completely different level of play. And it's not just a celebrity game. If you know someone who is influential, or if you know someone who knows someone, you can buy tokens to send to others so they can buy tokens and retweet content. This creates a multi-tiered incentive system. The interesting thing is that this mechanism is not designed in the product, it is a spontaneous emerging phenomenon on the mechanism of creator's token, so it is exciting to think about how much innovation we have not thought of yet.

Creator tokens are naturally scarce, with fewer than 100 to 1,500 tokens per user profile. That's because the more people buy tokens for an individual's account, the price naturally rises faster and faster. That means, ultimately, it could take billions of dollars to mint a new token. The formula or "curve" that determines the price of creator tokens is as follows: Please note that creator tokens are usually bought and sold by THE DeSo cryptocurrency, and we have provided a formula in US dollars for easy demonstration of the calculation. When you create a user profile, the initial token number and price are zero. If you want to buy tokens for this account, according to the above price curve, the system will automatically mint tokens and sell them to you. And as the number of tokens you buy increases, their price increases, and the money you spend to buy tokens is used to exchange them. On the other hand, if you want to sell tokens, the account will automatically buy your tokens from the previously locked funds according to the curve. So buying tokens pushes up the price of tokens and locks up money in accounts; Selling tokens, destroying tokens, lowering the price of tokens, freeing up funds, also known as "automated market makers", are driven by the same concept behind agreements like Uniswap and Bancor.

Bitclout, the latest site to catch fire, is aiming to redefine social clout just as Bitcoin is redefining money. So far, it looks like it's a social network like Twitter, but unlike Twitter, Bitclout combines social Token +NFT+Defi's automated market-making concepts, which are hot right now. Bitclout has its own platform token, BTCLT, which serves as the token of that social platform. There have been similar platforms over the years, whether it's Steem, EOS voice, or Rally or Roll, which allows influential users to self-issue tokens. Bitclout imagines that users can speculate on the value of social clout, and social celebrities can use Bitclout to cash in on their clout. According to the Bitclout whitepaper, there is no cap on the total number of BTCLTS, but the price will double for each additional 1 million releases, and due to linear growth, after a certain point no one will buy a new release, so theoretically it cannot exceed 19 million. BTCLT is just Bitclout's platform token. On top of that, Bitclout also has the concept of Creator"s Coins, "which is just like NFT. On Bitclout, you can see Elon Musk's Creator Token, which currently costs $86,000 per "Musk coin" and has about 434 coins in circulation. Even though each Muskcoin is the same thing, it's clear that Muskcoin and Sun Yu