The Basic Attention Token is a digital asset used to circulate between advertisers and users, designed to fairly reward users' Attention while providing advertisers with a better return on their AD spending.

The Basic Attention Token aims to solve the problem of online advertising by returning choice (and money) to consumers.

Digital advertising has broken down, and the online advertising market, once dominated by advertisers, publishers and users, has been replaced by "middleman" AD exchanges, audience segmentation, sophisticated behaviour and cross-device user tracking. Users face an unprecedented level of malice and privacy invasion. On average, mobile ads generate up to $23 a month in data charges, slow page loading, a 21% reduction in battery life, and more. Currently, more than 600 million mobile devices and desktops (worldwide) use AD blockers, and that number is growing. Over the past decade, traditional publishers have lost about 66 percent of their revenue, adjusted for inflation. Publishers face falling revenues, users feel increasingly violated and advertisers are less able to measure effectiveness.

BAT's solution is decentralized based on blockchain technology to achieve a fair and transparent digital advertising exchange. Brave browser: a fast, open source, privacy-conscious browser that comes loaded by default with plug-ins that block ads, trackers and malware, and embedded with a ledger system that anonymously measures user attention to reward content providers precisely. 2. Basic Attention Token (BAT) : It is the currency unit for communication between advertisers, content providers and users. Through the Token of BAT platform, various forms of advertising promotion and services based on users' Attention can be realized. Tokens are distributed and settled by a quantified user attention system. The effort a user puts into watching an AD or content is the effort it takes to pay attention, which in this case represents the time and mental activity spent on the AD. BAT is an ERC20-based token that can be freely circulated globally and exchanged with other currencies on major exchanges through the decentralized Ethereum blockchain platform. Brave + BAT = Efficient digital AD market: Brave browser knows where users are spending their time and can calculate and reward content providers with BAT perfectly. This creates a transparent and efficient blockchain AD delivery platform. Blockchain eliminates middlemen and reduces fraud, allowing content providers to generate more revenue. While avoiding malicious ads, users can receive fewer, more accurate ads and be rewarded, and advertisers can spend money more efficiently without paying for fake traffic. 4. Privacy protection: User privacy is protected through ANONIZE algorithm, and advertising fraud is reduced and better system integrity and transparency is achieved through open source code and secure encryption.

BAT, the basic attention token in the browser ecosystem, drives the Brave ecosystem and is granted by securely monitoring the user's attention anonymously on the device in the Brave Web browser's active tag. BAT is based on Ethereum's ERC-20 token. Like any ERC-20 token, BAT is protected by a rigorously tested proof-of-work (POW) consensus algorithm supported by an extensive network of Ethereum miners, enabling users to become active participants in the advertising and publishing economy. The total supply of tokens is limited to 1500000000. There are now 1,000,000 in circulation, with the rest set aside for development and user funding. While the remaining 200 million tokens are locked in a development pool, 300 million BATS are reserved for the user growth pool (UGP). The token distribution is as follows: 1. BAT team 58%; 2. Management 10%; 3. Marketing 12%; 4. Contractor 13%; 5. 7% of emergency expenses.

BAT has many uses, such as: 1. Access to advanced content (instead of subscription-based models); 3. Unlock the right to comment on certain content; 4. Use BAT tokens as collateral to vote or vote on comments.

In addition to optimized privacy features, the Basic Attention Token allows users to earn bat-denominated rewards when viewing ads. Similarly, publishers receive BAT payments every time you visit a site and view featured ads. Content creators can also get BAT from Internet users as tips or donations, and users can pay a subscription fee to access premium content from such sites. Therefore, BAT acts as a reward and settlement mechanism on the Brave browser. Here's how users earn revenue in BAT form while browsing the Internet: 1. Install the Brave Browser: The most obvious first step is to install the Brave browser. Just use the browser for 30 days and you can get a $5 BAT; 2. Watch ads: Users can earn BAT by viewing ads; 3. Create content: If you're a blogger, podcast, or YouTuber, you can enroll in the Brave Rewards program, which allows followers to send BAT as tips. You need to add your website to Brave Rewards and create an account on Brave Creator. Once your site is verified, you are eligible for BAT; 4. Recommend friends: As Brave Creator, you will get recommended links to invite friends to download Brave. When they download the browser through your link, you can get BAT worth between $1 and $7.50.

BAT rewards are one of the benefits of using Brave. Other advantages of using Brave include: 1. Secure browsing activities: Brave actively blocks ads, malicious ads and trackers; Brave is built using Chromium, which also supports Google Chrome, so users can use their favorite plug-ins and extensions. 3. Users' cross-site behaviour never leaves Brave's browser and therefore does not share activity with any third party; 4. Keep your identity private when trading; 5. All parties: consumers, advertisers and content creators can coexist in a safe, private and mutually beneficial ecosystem; 6. The TOKEN model of BAT is reasonably designed and the application scenarios are diversified, so that users can only choose to sell directly after obtaining BAT. 7. The Basic Attention team is reasonably staffed. The founder and core team have rich experience in technical development, and the overall development strength is relatively strong.

Basic Attention Token employs the ANONIZE algorithm to protect user privacy and reduce AD fraud through source code and encrypted secure transactions.

Brave is unique in that users can configure Settings to enable and control the types of ads you see, so users will only see ads tailored to their preferences, without compromising their privacy along with the rewards.

BAT builds a digital asset that flows between advertisers and users to solve AD display and user motivation problems in browsers. The whole project is second to none in terms of the professionalism of the white paper, the design of the token model, the consideration of application scenarios, and the technical strength. Brave's browser plus BAT token solution has the potential to disrupt the advertising ecosystem in the future, benefiting users, AD developers and advertisers. Therefore, BAT is an application blockchain project worthy of long-term attention, which can effectively solve some pain points in the existing advertising industry.

1, this mode of operation at first glance is very novel, but the vast majority of people are not watching advertising, unless it is mandatory to watch, or are ignored. Therefore, this humanized design will greatly reduce the frequency of watching ads, so that those who will actually watch will gradually become a group of wool party. Finally, what we need to see is not to be seen. What we don't want to show him is to be seen in order to obtain attention coins for cash. 2. The excessive proportion of BAT crowd-funding sales may lead to insufficient incentives in the subsequent growth stage of the project and insufficient incentives for incremental users. 3. The on-chain or off-chain governance structure is not disclosed in the white paper of BAT project, and the project has the risk of highly centralized management.

BAT's success depends on whether digital advertising as an industry decides to adopt this new model. So far, the signs look promising. Brave started working with YouTube in late '19. Many artists who didn't watch enough videos couldn't get paid through YouTube itself, but they could use the BAT system to earn some form of income. As the platform evolves, BAT will need to develop an actual utility that will then provide some real value for the token. The expansion of BAT's utility in 2022 is likely to go beyond rewards for displaying and viewing ads. According to BAT Roadmap 2.0, we might see: BAT utilities for search engines; BAT of e-commerce; VPN BAT; BAT rewards for content validated on IPNS; BAT (file sharing) for fixing content on IPFS, etc. With more than 40m monthly active users, it's safe to say Brave is growing into a mainstream web browser, and BAT is the backbone of its growth. Soon, we could see massive adoption of Brave and the accessibility of decentralized finance (DeFi) to everyone. BAT, in general, belong to high heat, and have a certain risk of project, the potential is very big also, of course, a lot of people watch the BAT this project, in addition to the team is on, the resources are abundant, there is this project have been doing things slowly, hope the BAT can use its resources in the block chain industry as soon as possible and decentralized advantage, build rich ecological, Only in this way can we have stronger survival ability and challenge power in the future!